They are the aspects of the organization which the company holds despite any changes in the market conditions or demands. Collins and Porras (2002) state that the values of an organization should stand to the question on whether the organization would still be willing to hold on to these values if they were a disadvantage to the organization itself.

Various researches that have been conducted have exemplarily shown that the companies which have succeeded are the ones which are guided by the company values. The core values of an organization reflect the functional ideologies in the company and they should not be alterable in any situation. Whether it is an economic downturn or increased competition Huizing, Koster, & Bouman, 1997()

Collins and Porras (2002)

state that the values are not just important. They are inherent to the overall company success. They are at the core of the company or organization and they help to guide the organization through their business activities. Since the values are meant to withstand changes in the business industry and market, they give a long-term direction to the organization that does not change. In this sense, the values bring stability to the organization. They also guide the behavior of employees since they need to act in the correct way to uphold the company values. Lastly, the values provide a standard approach to the organization's activities. This is especially crucial for a multi-national organization or one which has several branches since the values will be similar for all the different stores or branches.

Evaluation of how the organization addresses customer needs and critique of how the company...

First is through the company being knowledgeable in the market which it is entering. This is achieved through the company and its employees being skilled and innovative in the provision, maintenance and installation of VoIP equipment and the various services embodied in the needs that are identified.
Secondly is through the company positioning itself as the premier provider of VoIP and data services. This is achieved through low pricing of the services. This is achieved through having low costs of production and other costs incurred by the organization or company. This will also help the organization to achieve competitive advantage.

The company aims to achieve competitive advantage through various ways. One is by having low costs thus enabling the company to provide their services and products at a low cost to the customer. The second way of achieving competitive advantage is the differentiation of the company's products and services.

References

Collins, J.C., & Porras, J.I. (2002). Built to last: successful habits of visionary companies. New York: HarperBusiness Essentials.

Huizing, A., Koster, E., & Bouman, W. (1997). Balance in Business Reengineering: An Empirical Study of Fit and Performance. Journal of Management Information Systems, 14(1), 93-118.

Senge, P.M. (1990). The fifth discipline: the art and practice of the learning organization. New York: Doubleday/Currency.